Growth Marketing · Louisville, KY

Find What's Holding Your Growth Back.

Q: Who actually works on my account?

CraftedPath is founder-led. Evan builds and leads every account personally, with no account managers in between. The roster stays small, typically 6 to 8 businesses at a time, so each client gets senior attention instead of being passed down a chain.

Slow growth rarely means an empty market. It usually means something in the system is leaking: weak tracking, the wrong channel, pages that don't convert. We find the leak and fix it, then run the Google Ads, SEO, and AI channels that turn it into steady leads. Led by me, Evan.

Book a Free Audit — $1,000 Value. No Pitch.

10+Years of Experience

Founder-Led. Every Account.

Hi, I'm Evan, founder of CraftedPath. I lead every engagement personally, from the landing pages and tracking to the campaigns and every monthly review. Nothing gets handed down a chain to an account manager. Over a decade in digital strategy, performance marketing, and conversion design, applied directly to your account.

Evan deeply understands the Google advertising platform and can quickly identify changes that impact ROI.

Bryan Sanders

JustChurchJobs

Case Study

From unclear ad spend to a lead system you can actually manage.

e-Hazard had campaigns spending, but no one could see which clicks became customers, so budget decisions ran on partial data. We rebuilt the system so every dollar could be tied back to lead cost and lead quality.

e-HazardGoogle Ads · First 4 Months

Qualified Leads by Month

93Qualified Leads

+133%Conversion Rate

-62%Cost Per Conversion

If you do not know what a conversion costs, you do not really know if your marketing is working.

Show Me What My Marketing Is Costing

Three Ways To Grow.

Pick the channel that fits where your customers already are, or stack them. Every one is built on tracking you can actually read.

Google Ads

Show up the moment someone searches for what you sell. We build the landing pages, set up the tracking, and manage the campaigns so every click has a job and every lead has a cost you can see.

See how Google Ads works

SEO/AEO

Earn steady, compounding visibility across Google and AI answer engines. It starts with an audit, then a foundation built to rank, then ongoing growth. No vague retainer before you know what is worth fixing.

See how SEO/AEO works

ChatGPT Ads

Get in front of buyers who ask AI assistants what to buy. A measured, early-stage test that works best layered onto an active paid program, with tracking in place before a dollar goes out.

See how ChatGPT Ads works

The Businesses That Win Can See What Is Working.

After years of building campaigns, websites, funnels, search, and follow-up systems, I have learned that the businesses who win are not always the ones spending the most. They are the ones who can see what is working and fix what is not.

Most struggling marketing does not fail because the market is empty. It fails because the system is unmanaged: loose targeting, unclear tracking, weak landing pages, and no steady optimization rhythm.

CraftedPath exists to bring that system under control. You get me directly: someone who has been in the trenches, building campaigns, analyzing data, and iterating until the numbers make sense.

No guesswork. No black box. Just focused execution from someone who has done this for over a decade.

Evan Twyman

Founder, CraftedPath

A Clear Path To More Leads.

Growth is a journey, so we build it in stages. Start with the free audit, run the channel that fits where you are now, and add the next layer when the numbers say so.

Google Ads

The fastest path to measurable leads. Landing pages, tracking, and managed campaigns built into one system.

Learn More

SEO/AEO

Compounding visibility across Google and AI answer engines. Start with the audit so you know what is worth fixing first.

Learn More

ChatGPT Ads

Reach buyers asking AI assistants what to buy. A measured test, run on the tracking you already have.

Learn More

Next step

Not sure which channel fits? Start with the free audit.

Bring your current marketing, your website, or a growth goal. You'll leave with a prioritized plan and a clear recommendation, even if we're not the fit.

Book a Free Audit

Is This Right For You?

This is for you if...

You're a local or national business ready to invest in growth
You want a hands-on partner who builds and runs the system, not an account-manager layer
You want to know what every lead costs and where it came from
You value transparency and steady month-over-month improvement
You're tired of marketing spend disappearing without a clear path to leads

This isn't for you if...

You're looking for overnight results
You want the cheapest option available
You want a set-it-and-forget-it vendor
You need a large agency for enterprise-scale projects
You're not ready to invest in a real growth strategy

Common Questions.

Which marketing service is right for my business?

Google Ads is the fastest path to measurable leads. SEO builds compounding organic visibility over time. ChatGPT Ads is an early-stage channel that works best layered onto an active paid program. You do not have to decide alone. The free audit ends with a clear recommendation for where your budget works hardest.

How much does it cost?

Every service has full, itemized pricing on its own page. Google Ads, SEO/AEO, and ChatGPT Ads each show the setup and monthly costs up front, before you ever book a call. Ad spend is always separate and paid to the platform directly.

Can I combine services?

Yes, and most growth comes from stacking them. Google Ads and SEO cover fast leads and long-term traffic at the same time. ChatGPT Ads layers on top of an active paid program, reusing the tracking and landing pages already in place, which is why it is discounted when added to a Google Ads package. We sequence it so each channel builds on the last.

How long until I see results?

It depends on the channel. Google Ads usually produces leads within the first 2 to 4 weeks, with the real optimization gains landing in months 2 to 4 as conversion data accumulates. SEO is a longer game that compounds over several months. ChatGPT Ads is an early-stage test, so we set expectations up front and measure hard before scaling. Either way, you are never guessing.

Who actually works on my account?

CraftedPath is founder-led. I build and lead every account personally, with no account managers in between. The roster stays small, typically 6 to 8 businesses at a time, so each client gets senior attention instead of being passed down a chain.

What does the free audit cover?

It is a focused review of your current marketing, tracking, and website, ending with a prioritized plan and a recommendation on where to start. No pitch, no pressure. If CraftedPath is not the right fit, I will tell you and point you in a better direction. Either way, you leave with clarity.

Do I have to commit long term?

Monthly plans are built around a full year of optimization, because that is where the compounding gains happen. But you are not locked in on day one. After the first 90 days, if the fit or progress is not there, you can walk away.