How I Help 01 Testimonials 02 Growth Plan 03
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Google Ads Management · Louisville, KY

Stop Leaking Ad Budget. Build a System That Books Leads.

Unmanaged Google Ads quietly leak budget through weak landing pages, loose targeting, and missing tracking. I build the full system so local businesses can stop guessing and start booking qualified leads.

Book a Free Audit — $1,000 Value. No Pitch.
Evan Twyman

A Partner You Can Count On.

Hi, I'm Evan — the strategist and builder behind CraftedPath. I turn scattered ad spend into a managed growth system. I work directly with a few great businesses at a time, bringing over a decade of experience in digital strategy, design, and performance marketing.

The Complete System.

Know what every lead costs, see where it came from, and make that number better month after month.

01

Landing Pages That Convert

Your homepage isn't built for ads. I create dedicated landing pages designed for one thing: turning clicks into leads. Clear messaging, compelling offers, and forms that actually get filled out.

02

Tracking That Shows What's Working

Most businesses have no idea which ads bring real customers. I set up clear conversion tracking so we know exactly where your leads come from — and where your money is actually going.

03

Campaigns That Improve Every Month

I manage your Google Ads with weekly optimizations and monthly check-ins. We review what's working, cut what isn't, and continuously improve your cost per lead. No autopilot. No black box.

Case Study

From unclear ad spend to a lead system you can actually manage.

e-Hazard had campaigns running, but the path from click to qualified lead was too hard to measure. We rebuilt the system so every decision could be tied back to lead cost and lead quality.

Before

No clear view of what a conversion really costs.

  • Campaigns were spending without enough conversion signal.
  • Clicks were reaching pages without a clean lead path.
  • Budget decisions were based on partial data.
Built

Tracking, landing pages, and cleaner campaigns.

  • Conversion tracking that made lead sources visible.
  • Dedicated landing pages for the services they wanted to grow.
  • Campaign cleanup around better intent and lead quality.
Better

More qualified leads from a system we could improve.

-62% Cost Per Conversion
+133% Conversion Rate
93 Qualified Leads

Results in the first 4 months.

If you do not know what a conversion costs, you do not really know if your ads are working.

Show Me What My Ads Are Costing

Evan deeply understands the Google advertising platform and can quickly identify changes that impact ROI.

Bryan Sanders
Bryan Sanders
JustChurchJobs

The Businesses That Win Can See What Is Working.

After years of building campaigns, websites, funnels, and follow-up systems, I have learned that the businesses who win are not always the ones spending the most. They are the ones who can see what is working and fix what is not.

Most struggling Google Ads accounts do not fail because the market is empty. They fail because the system is unmanaged: loose targeting, unclear tracking, weak landing pages, and no steady optimization rhythm.

CraftedPath exists to bring that system under control. You get direct access to someone who's been in the trenches — building campaigns, analyzing data, and iterating until the numbers make sense.

No guesswork. No black box. Just focused execution from someone who's done this for over a decade.

Evan Twyman

Founder, CraftedPath

12-Month Growth Plan. 90-Day Decision Window.

The plan is built around a full year of optimization, because that is where the compounding gains happen. But you are not locked in on day one. After the first 90 days, if the fit or progress is not there, you can walk away.

Phase
What You Get
Investment
Before We Build

Audit

A focused review before we build or optimize anything.

  • Google Ads account review
  • Conversion tracking check
  • Website and landing page review
  • Prioritized growth plan with next steps
$1,000 / one-time
First Month

Setup + Launch

Everything needed to build your Google Ads system from scratch.

  • Account audit / new-account setup
  • Keyword + audience research
  • Conversion tracking setup
  • Up to 3 conversion-focused landing pages built for your campaigns
  • Campaign setup & launch
$3,000 / one-time
Ongoing

Growth Cycle

Continuous optimization to improve results month over month.

  • Ongoing Google Ads management
  • Landing page A/B testing & optimization
  • Monthly performance check-in
  • New landing pages added as we identify opportunities
$1,500 / mo1

1 Monthly fee + ad spend budget.

Next step

Find out where your Google Ads are leaking leads.

Bring your current account, landing page, or growth goal. You'll leave with clear next steps, even if we are not a fit.

Book a Free Audit

Is This Right For You?

This is for you if...

  • You're a Louisville, KY business ready to invest in growth
  • You want a hands-on partner who can manage the full ads-to-leads system
  • You have budget for ad spend on top of management fees
  • You value transparency and want to know where your money goes
  • You're tired of ad spend disappearing without a clear conversion path

This isn't for you if...

  • You're looking for overnight results
  • You want the cheapest option available
  • You're not ready to invest in a 12-month growth strategy
  • You need an agency with a large team for enterprise-scale projects
  • You just want your campaigns set up once and left alone

Common Questions.

How much does Google Ads management cost?

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My Google Ads management starts with a $3,000 setup fee (includes landing pages, tracking, and campaign build), then $1,500/month for ongoing management. This is separate from your ad spend budget, which you pay directly to Google. Most Louisville businesses I work with spend $1,500–$5,000/month on ads depending on their market.

How long until I see results from Google Ads?

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You'll typically see leads within the first 2-4 weeks once campaigns launch. However, the real optimization happens over months 2-4 as we gather conversion data and refine targeting. That's when cost per lead drops and ROI improves significantly — which is why I recommend a 12-month commitment.

Do I need landing pages for Google Ads?

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Yes — and this is where most Google Ads campaigns fail. Sending ad traffic to your homepage is like running a TV ad that says "visit our store somewhere downtown." I build dedicated landing pages for each campaign with clear messaging, strong offers, and forms designed to convert. It's included in the setup.

What's included in Google Ads management?

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Everything needed to run profitable campaigns: keyword research, ad copywriting, campaign structure, bid management, negative keyword optimization, A/B testing, conversion tracking setup, landing page creation, and monthly performance reviews. I handle it all — you just approve the strategy and watch the leads come in.

Why a 12-month commitment?

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Google Ads campaigns need time to gather data and optimize. Most campaigns hit their stride around month 3-4 once we've learned what converts and refined the targeting. A 12-month commitment gives us the runway to build a system that improves over time — not just short-term wins.

What if it's not working?

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If you're not confident in our progress after 90 days, you can walk — no penalties, no awkward conversations. I build for the long term, but I don't hold anyone hostage. My job is to prove the system works, and if it doesn't, you shouldn't be stuck.

What makes this different from unmanaged Google Ads?

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Most under-managed accounts have the same problem: money goes out, but no one can clearly see which clicks turn into customers. I build the full system — landing pages, tracking, campaign structure, and ongoing optimization — so every month has a clear plan.

How many clients do you work with?

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I intentionally keep my client roster small — typically 6-8 businesses at a time. This lets me give each client the attention they deserve without spreading myself thin. Quality over quantity, always.

What does the discovery call cover?

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It's a 30-minute conversation to understand your business, your goals, and whether we're a good fit. No pitch. No pressure. If I can help, I'll tell you how. If I'm not the right fit, I'll point you in the right direction. Either way, you'll leave with clarity.