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Growth Marketing · Louisville, KY

Find What's Holding Your Growth Back.

Slow growth rarely means an empty market. It usually means your paid ads are leaking: weak tracking, the wrong campaigns, pages that don't convert. I find it and fix it, then run the Google Ads and AI ad channels that turn it into steady leads. Built by me, Evan.

Book a Free Audit — $1,000 Value. No Pitch.
Evan Twyman, founder of CraftedPath
Evan TwymanFounder10+Years in digital strategy

Personally Led. Every Account.

Hi, I'm Evan, founder of CraftedPath. I lead every engagement personally, from the landing pages and tracking to the campaigns and every monthly review. Nothing gets handed down a chain to an account manager. Over a decade in digital strategy, performance marketing, and conversion design, applied directly to your account.

Evan deeply understands the Google advertising platform and can quickly identify changes that impact ROI.

Bryan Sanders
Bryan Sanders
JustChurchJobs

Case Study

From unclear ad spend to a lead system you can actually manage.

e-Hazard had campaigns running, but the path from click to qualified lead was too hard to measure. I rebuilt the system so every decision could be tied back to lead cost and lead quality.

Before

No clear view of what a conversion really costs.

  • Campaigns were spending without enough conversion signal.
  • Clicks were reaching pages without a clean lead path.
  • Budget decisions were based on partial data.
Built

Tracking, landing pages, and cleaner campaigns.

  • Conversion tracking that made lead sources visible.
  • Dedicated landing pages for the services they wanted to grow.
  • Campaign cleanup around better intent and lead quality.
Better

More qualified leads from a system I could keep improving.

-62%Cost Per Conversion
+133%Conversion Rate
93Qualified Leads

Results in the first 4 months.

If you do not know what a conversion costs, you do not really know if your marketing is working.

Show Me What My Marketing Is Costing

The Complete Lead System.

Know what every lead costs, see which offer produced it, and make that number better month after month.

01

A Landing Page for Every High-Value Offer

Your homepage is not built for every ad. I create a dedicated landing page for each service or offer you want to grow, with a clear promise and one conversion path designed to turn high-intent searches into qualified inquiries.

02

Tracking From Click to Lead

I set up conversion tracking that follows every lead from ad click to form fill or phone call, so your budget flows to the services, markets, and searches that actually produce qualified opportunities.

03

Campaigns That Improve Every Month

I manage your campaigns across Google and Microsoft with weekly optimizations and monthly check-ins: review what is working, cut what is not, and continuously improve your cost per lead. No autopilot. No black box.

One System. Three Search Channels.

Every channel starts with intent: someone asks for what you sell, your offer shows up. The same landing pages and tracking power all three, so nothing gets built twice.

Google Ads

The anchor channel. Show up the moment someone searches for what you sell, and know exactly what every lead costs.

Microsoft Ads (Bing)

Included in the same build. The same intent, landing pages, and tracking reach additional buyers without a second management fee.

ChatGPT Ads

Reach people as they explore options in ChatGPT, using dedicated conversational intent themes and creative built for the channel.

You Run the Business. I Build the Pipeline.

You have spent years building something real: the team, the expertise, the offer, and the reputation behind it.

You did not do that to spend your evenings wrestling with bid strategies and wondering what "quality score" means. Every hour spent inside an ad account is an hour away from the business only you can run.

Paid search is my whole job. I know how buyers search, what makes them fill out a form instead of leaving, and how to turn the resulting data into a lower cost per qualified lead. The ads, landing pages, and tracking are one system, built and run by the person signing below.

You run the business. I make sure the right people can find it.

Evan Twyman

Founder, CraftedPath

Pricing

12-Month Growth Plan.
90-Day Guarantee.

Here is the guarantee: give the system 90 days. If the fit or progress is not there, walk away. No 12-month lock-in on day one, no cancellation fee, no awkward exit call. I plan for a full year because that is where the compounding gains are, but the first 90 days are mine to prove it.

Before I Build

Audit

A focused review before I build or optimize anything. Credited toward setup if we move forward.

  • Ad account review, Google and Bing if you run both
  • Conversion tracking check
  • Website and landing page review
  • Prioritized growth plan with next steps
$1,000 one-time
First Month

Setup + Launch

Everything needed to build your lead system from scratch.

  • Keyword + audience research for your priority offers
  • Conversion tracking setup
  • Up to 5 conversion-focused landing pages for your offers
  • Campaign builds on Google and Microsoft (Bing)
$5,000 one-time
Ongoing

Growth Cycle

Google Ads anchors the system. Microsoft Ads extends it at no additional management fee.

  • Ongoing Google Ads management
  • Microsoft Ads included at no additional management fee
  • Landing page A/B testing & optimization
  • Monthly performance check-in
  • Founder-led management with a deliberately small client roster
$2,000 per month
Growth Cycle Expansion

ChatGPT Ads

Add a conversational ad channel with its own campaign structure, creative, tracking, and optimization.

  • Separate campaign and creative development for ChatGPT Ads
  • Conversational intent themes built around your offers
  • OpenAI pixel and Conversions API tracking
  • Reuses the landing pages you already have
  • Rolled into your monthly performance check-in
+$500 per month

Each additional landing page is $1,000.

Monthly fee plus ad spend. Ad spend is paid to the platforms directly. The strongest fit is usually a business ready to invest at least $5,000 a month in media.

Let's run the numbers

What would one more qualified customer be worth?

Bring your strongest offer and average contract value. I will show you what paid search could realistically produce—and tell you honestly if it is not a fit.

Run the Numbers

Is This Right For You?

This is for you if...

  • Your average sale or contract value is $1,500 or more
  • You can invest $5,000+/month in ad spend, ideally $10k+
  • People already search for the product or service you sell
  • You have a working sales process: every lead gets a fast response, consistent follow-up, and a recorded outcome
  • You can clearly define what a qualified lead is worth

This isn't for you if...

  • Your offer sells for only a few hundred dollars
  • Your ad budget is under $5,000/month
  • You're looking for overnight results or the cheapest option
  • You want a set-it-and-forget-it vendor
  • Leads sit unassigned, follow-up is inconsistent, or no one tracks which inquiries become sales

Common Questions.

Who actually works on my account?

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CraftedPath is founder-led. I build and lead every account personally, from landing pages and tracking through campaign management and monthly reviews. The roster stays intentionally small so your account gets senior attention instead of being passed down a chain.

What is the 90-day guarantee?

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The plan is designed around a 12-month growth cycle, but you are not locked in on day one. If the fit or progress is not there after the first 90 days, you can walk away without a cancellation fee or an awkward exit call.

How much does it cost?

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The audit is $1,000, credited toward setup if you move forward. Setup is $5,000, which includes up to 5 landing pages, conversion tracking, and campaign builds on Google and Microsoft (Bing). The Growth Cycle is $2,000/month, with Microsoft Ads included at no additional management fee. ChatGPT Ads can be added as a $500/month Growth Cycle expansion. Ad spend is separate and paid to the platforms directly.

Which search channels are included?

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Google Ads is the anchor. Microsoft (Bing) Ads is included at no additional management fee, using the same keywords, landing pages, and tracking. ChatGPT Ads is a $500/month Growth Cycle expansion because it requires its own campaign structure, creative, conversational intent themes, tracking, and optimization.

Do I need dedicated landing pages for my campaigns?

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Usually. Sending every ad to a general homepage forces a motivated buyer to find the relevant offer themselves. I build a dedicated landing page for each priority service or campaign, with clear outcomes and one path designed to convert. Up to 5 are included in the setup.

How long until I see leads?

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You will typically see qualified inquiries within the first 2 to 4 weeks once campaigns launch. The real optimization happens over months 2 to 4 as conversion data accumulates and targeting gets refined. That is when cost per lead drops and ROI improves significantly. Either way, you are never guessing.

How many clients do you work with?

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The roster stays intentionally small, typically six to eight businesses at a time. That keeps every account founder-led and gives me enough room to build, review, and improve the whole system myself.

What does the $1,000 audit cover?

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It is a focused review of your current campaigns, tracking, and landing pages, ending with a prioritized plan and a recommendation on where to start. It is paid because the strategy has to stand on its own, and if we move forward together, the full $1,000 is credited toward setup. If CraftedPath is not the right fit, I will tell you and point you in a better direction. Either way, you leave with clarity.

Do I have to commit long term?

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No. The plan runs on a 12-month arc because paid-search performance compounds with better data, landing pages, and optimization. The guarantee stands: if the fit or progress is not there after the first 90 days, you walk away. No cancellation fee, no hard feelings.