Slow growth rarely means an empty market. It usually means something in the system is leaking: weak tracking, the wrong channel, pages that don't convert. I find it and fix it, then run the Google Ads, SEO, and AI channels that turn it into steady leads. Built by me, Evan.
Book a Free Audit — $1,000 Value. No Pitch.Case Study
e-Hazard had campaigns running, but the path from click to qualified lead was too hard to measure. I rebuilt the system so every decision could be tied back to lead cost and lead quality.
Results in the first 4 months.
Evan deeply understands the Google advertising platform and can quickly identify changes that impact ROI.
Hi, I'm Evan — the only person you'll work with at CraftedPath. I build your system and run it myself — landing pages, tracking, campaigns, search, and every monthly review. No account managers in between. Over a decade in digital strategy, performance marketing, and conversion design, applied directly to your account.
Pick the channel that fits where your customers already are, or stack them. Every one is built on tracking you can actually read.
Show up the moment someone searches for what you sell. I build the landing pages, set up the tracking, and manage the campaigns so every click has a job and every lead has a cost you can see.
Earn steady, compounding traffic from local and organic search. It starts with an audit, then a foundation built to rank, then ongoing growth. No vague retainer before you know what is worth fixing.
Get in front of buyers who ask AI assistants what to buy. A measured, early-stage test that works best layered onto an active paid program, with tracking in place before a dollar goes out.
After years of building campaigns, websites, funnels, search, and follow-up systems, I have learned that the businesses who win are not always the ones spending the most. They are the ones who can see what is working and fix what is not.
Most struggling marketing does not fail because the market is empty. It fails because the system is unmanaged: loose targeting, unclear tracking, weak landing pages, and no steady optimization rhythm.
CraftedPath exists to bring that system under control. You get me directly: someone who has been in the trenches, building campaigns, analyzing data, and iterating until the numbers make sense.
No guesswork. No black box. Just focused execution from someone who has done this for over a decade.
Evan Twyman
Founder, CraftedPath
Google Ads is the fastest path to measurable leads. SEO builds compounding organic traffic over time. ChatGPT Ads is an early-stage channel that works best layered onto an active paid program. You do not have to decide alone. The free audit ends with a clear recommendation for where your budget works hardest.
Every service is priced openly in the pricing section above. Google Ads is a one-time setup plus a flat monthly management fee. SEO starts with a $1,000 audit, then a $5,000 foundation, with an optional monthly growth plan. ChatGPT Ads is offered as an add-on to your paid program. Ad spend is always separate and paid to the platform directly.
Yes, and most growth comes from stacking them. Google Ads and SEO cover fast leads and long-term traffic at the same time. ChatGPT Ads is designed to layer on top of an active paid program, reusing the tracking and landing pages already in place. I sequence it so each channel builds on the last.
It depends on the channel. Google Ads usually produces leads within the first 2 to 4 weeks, with the real optimization gains landing in months 2 to 4. SEO is a longer game that compounds over several months. I set the right expectation for whichever channel we start with, so you are never guessing.
Yes. I build and run every account directly, with no account managers in between. I keep the roster small, typically 6 to 8 businesses at a time, so each client gets real attention instead of being passed down a chain.
It is a focused review of your current marketing, tracking, and website, ending with a prioritized plan and a recommendation on where to start. No pitch, no pressure. If I am not the right fit, I will tell you and point you in a better direction. Either way, you leave with clarity.
Monthly plans are built around a full year of optimization, because that is where the compounding gains happen. But you are not locked in on day one. After the first 90 days, if the fit or progress is not there, you can walk away.