ChatGPT now runs ads inside its answers. I build the full system, landing pages, tracking, and campaigns, so your business shows up the moment someone asks for what you sell. No agency layers. A few clients at a time.
Request ChatGPT Ads Pricing
Hi, I'm Evan. I have spent over a decade making paid channels measurable, on Google Ads, landing pages, and conversion tracking. ChatGPT ads are new, but the work that makes them pay off is not: a clear offer, a focused landing page, and tracking that ties spend to real leads. I build and run that system myself, no account managers in between.
A click from ChatGPT is only worth something if it lands somewhere built to convert and gets tracked all the way to a lead.
ChatGPT sends the click to a page, not a chat. I build dedicated landing pages with problem-first messaging that matches the question someone just asked, so the moment of intent does not get wasted on your homepage.
I install OpenAI's measurement pixel and the Conversions API together, with shared event IDs, so we can see which conversations turn into real leads and purchases, not just clicks. No double counting, no guessing.
ChatGPT targets by what people are asking, not who they are. I write the intent themes, manage bids on clicks or reach, and optimize as the channel matures, so your budget follows the conversations most likely to convert.
Why Now
OpenAI started showing ads inside ChatGPT in 2026 and opened self-serve buying shortly after. The early data is real, the inventory is wide open, and the businesses that show up first will set the terms for their category.
OpenAI and Criteo reported figures, 2026.
Evan deeply understands the Google advertising platform and can quickly identify changes that impact ROI.
I do not chase channels for the sake of it. I follow demand to wherever buyers are paying attention. On Google Ads, I cut e-Hazard's cost per conversion by 62% in the first four months by fixing the system around the ads, not just adjusting bids.
ChatGPT ads reward the exact same discipline. A click is only as good as where it lands and whether you can measure what it becomes.
So when a new ad surface opens, the question is never whether the tactics are proven. It is whether the fundamentals are in place: a clear offer, a focused page, and tracking that ties every dollar to a real lead.
That is what I build. The platform is new. The way you win on it is not.
Evan Twyman
Founder, CraftedPath
ChatGPT ads are early, so we start small and measure hard. We begin with a free fit call, build the foundation, then manage and scale only what proves out. Pricing depends on your market, your budget, and how your tracking is set up today, so the honest first step is a quick conversation.
A focused review of your offer, site, and tracking readiness for ChatGPT ads.
Everything needed to launch ChatGPT ads the right way from the start.
Continuous optimization as the channel matures and your data grows.
Ad spend is paid to OpenAI directly and is separate from management.
OpenAI began showing ads inside ChatGPT in 2026. They appear as clearly labeled cards below relevant answers, shown to users on the free and Go tiers, and matched to what the person is actively asking. The ads do not change the assistant's answer, they sit alongside it.
It is early, but the signals are strong. OpenAI reported roughly $100M in annualized revenue within the first six weeks and more than 600 advertisers, and Criteo found AI-referred traffic converting about 1.5x better than other referral channels. I treat it as a measured test, not a guaranteed channel, which is exactly why tracking comes first.
Google matches keywords and a lot of behavioral data. ChatGPT matches the intent of a live conversation, with no keywords and no third-party tracking. The creative is a short card, so the landing page matters even more because the click follows a specific question someone just typed. Different surface, same fundamentals.
I install OpenAI's measurement pixel and the Conversions API together, with shared event IDs, so we can see clicks, leads, and purchases without double counting. That server-side and browser-side combination is how we know what the channel is actually producing, not just what it looks like it is doing.
Yes, and most businesses should. Google captures existing search demand. ChatGPT captures people working through a question in conversation. Together they cover more of the buying journey, and the tracking can roll up into one view so you are comparing apples to apples.
The channel is new and budgets vary a lot by market. Setup depends on how many landing pages you need and how your tracking is set up today, so a fixed number on a page would be guesswork. The fit call is free, and you leave with a real price and a plan.
Right now, users on ChatGPT's free and Go tiers in supported countries. Paid Plus, Pro, Business, and Enterprise users do not see ads, and accounts marked as under 18 are excluded. That still covers a large, high-intent slice of ChatGPT's audience.
I keep my roster small, typically 6 to 8 businesses at a time. That is how I can run accounts directly instead of handing them to an account manager, and it matters even more on a young channel that needs hands-on attention.