Do the channels share tracking?

Yes. Both channels feed into one conversion tracking setup so you can compare cost per lead across them and decide where the next dollar goes.

PPC Management

One Paid Pipeline. Every Place Buyers Look.

Q: Should I run Google Ads or ChatGPT ads?

Google Ads captures existing search demand and has years of data behind it. ChatGPT ads reach people working through a question in conversation and the channel is new with open inventory. Most businesses start with Google Ads and add ChatGPT ads as an early-mover test.

Paid clicks only pay off when the system behind them is built right. I run that system, landing pages, tracking, and campaigns, across Google Ads and ChatGPT ads. Same discipline, more of the buying journey covered.

Book a Free Audit

The Channel Changes. The System Doesn't.

Hi, I'm Evan. Most paid advertising fails for the same reason on every platform: money goes out, but no one can see which clicks become customers. I build the pipeline that makes paid spend measurable, then point it at the channels where your buyers actually are. Today that is Google Ads and ChatGPT ads, run by me directly, no account managers in between.

The Pipeline.

The same three pieces decide whether any paid channel works. I build all three, then run them across every channel you advertise on.

Landing Pages That Convert

Every paid click lands on a page built for one job: turning intent into a lead. Dedicated pages, clear offers, and forms that actually get filled out, not your homepage.

Tracking That Spans Channels

One conversion tracking setup that every channel feeds into, so you can compare cost per lead across Google Ads and ChatGPT ads and know exactly where your money is going.

Campaigns That Improve Every Month

Weekly optimizations and monthly reviews. We cut what isn't working, scale what is, and decide together which channel earns the next dollar. No autopilot, no black box.

Two Channels, One System.

Start with the channel that fits, or run both. The pipeline and the tracking stay the same underneath.

Search demand

Google Ads

Capture the people already searching for what you sell. Landing pages, conversion tracking, and managed campaigns that turn high-intent clicks into booked leads. The proven workhorse of paid acquisition.

Explore Google Ads

Conversational intent

ChatGPT Ads

Show up inside ChatGPT's answers the moment someone asks for what you offer. The same pipeline, applied to the fastest-growing new ad surface while the inventory is still wide open.

Explore ChatGPT Ads

Case Study

From unclear ad spend to a lead system you can actually manage.

e-Hazard had campaigns running, but the path from click to qualified lead was too hard to measure. We rebuilt the pipeline so every decision could be tied back to lead cost and lead quality. This is the same system behind every channel I run.

Before

No clear view of what a conversion really costs.

Campaigns were spending without enough conversion signal.
Clicks were reaching pages without a clean lead path.
Budget decisions were based on partial data.

Built

Tracking, landing pages, and cleaner campaigns.

Conversion tracking that made lead sources visible.
Dedicated landing pages for the services they wanted to grow.
Campaign cleanup around better intent and lead quality.

Better

More qualified leads from a system we could improve.

-62% Cost Per Conversion

+133% Conversion Rate

93 Qualified Leads

Results in the first 4 months.

If you do not know what a conversion costs, you do not really know if your ads are working, on any channel.

Show Me What My Ads Are Costing

Evan deeply understands the Google advertising platform and can quickly identify changes that impact ROI.

Bryan Sanders

JustChurchJobs

Next step

Find out which channel will move your business first.

Bring your current account, website, or growth goal. You'll leave with a clear read on where the demand is and what a measurable test looks like, even if we are not a fit.

Book a Free Audit

Common Questions.

What is PPC management?

PPC, or pay-per-click, is advertising where you pay each time someone clicks your ad. The management is everything that makes those clicks pay off: dedicated landing pages, conversion tracking, campaign structure, and ongoing optimization. I run that full pipeline across Google Ads and ChatGPT ads.

Should I run Google Ads or ChatGPT ads?

Google Ads captures demand that already exists and has years of data behind it, so most businesses start there. ChatGPT ads reach people working through a question in conversation, and the channel is new with open inventory, which makes it a strong early-mover test. The honest answer depends on your market, which is what the free audit is for.

Do the two channels share tracking?

Yes, and that is the point of running them under one pipeline. Both channels feed into one conversion tracking setup, so you can compare cost per lead side by side and decide where the next dollar goes instead of guessing.

How does pricing work across channels?

Each channel has its own setup and management scope, so pricing is set per channel after the audit. Google Ads has published setup and management pricing. ChatGPT ads pricing depends on your tracking and landing page needs since the channel is new. Ad spend is always separate and paid to the platform directly.

What about SEO?

SEO is the organic counterpart to paid. PPC buys attention now, SEO earns it over time. I offer SEO services separately, and many businesses run both so paid covers the immediate demand while organic compounds underneath it.

How many clients do you work with?

I keep my roster small, typically 6 to 8 businesses at a time. That is how I can run accounts directly instead of handing them to an account manager, no matter which channel you advertise on.